CREATIVE DIGITAL PORTFOLIO
Showcasing innovative design.
CREATIVE DIGITAL PORTFOLIO
Showcasing innovative design.
ABOUT SHELBY RAE FORMANECK
Marketing Maven | Crafting Campaigns, Building Brands, and Making an Impact
Creative and results-driven marketing professional with a proven track record in digital marketing, email campaigns, branding, and project management. Adept at crafting impactful marketing strategies and executing campaigns that drive engagement and achieve organizational goals. Strong collaborator with exceptional attention to detail and the ability to manage multiple projects simultaneously.
SHELBY'S DESIGN PORTFOLIO
From Vision to Impact: Designing for Brand Recognition:
A strong brand isn’t just about having a cool logo—it’s about creating a recognizable, cohesive experience that customers instantly connect with. That’s where I come in.
I’ve designed print and digital materials that don’t just look good—they work hard to build brand consistency and boost recognition. Whether it’s sleek brochures, eye-catching social graphics, or website visuals that make an impact, every design choice is intentional.
The Goal:Make sure a brand doesn’t just show up—it stands out.
The Strategy: A seamless blend of typography, color, and messaging that creates a cohesive identity across all platforms.
The Result: Stronger customer connections, a recognizable presence, and a brand that people remember.
Blending Storytelling and Strategy:
Rather than a straightforward “We’re Featured!” email, we crafted a narrative-driven campaign that positioned our recognition as a reflection of our design approach. Every line of copy, every image selection, and every call to action was thoughtfully curated to:
Capture Attention: A subject line that piqued curiosity:
"We’ve Been Recognized! See Why Mountain Living Named Us a Top Architect"
Evoke Emotion: The email opened with a compelling statement about our passion for designing homes that are not just structures, but sanctuaries that blend into the mountain landscape.
Highlight Our Unique Value: We structured the body of the email to showcase key aspects of our work that contributed to this recognition:
Turning Clicks into Connections:
Turning Clicks into Connections:
Marketing isn’t just about fancy graphics and catchy slogans—it’s about making real connections that drive real results. At The Pinnacle Companies, I crafted and executed marketing campaigns that sparked a 20% jump in customer engagement. That’s not just numbers—it’s more people clicking, engaging, and becoming true fans of the brand.
But let’s talk big wins—like the $80,000 Black Friday sale for Collective Design. With a killer strategy, high-converting emails, and messaging that hit just right, we didn’t just sell—we smashed goals. Think: inboxes buzzing, carts filling up, and a major revenue boost just in time for the holidays.
CONTACT ME
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